This is a magazine stand from WHSmith which contains a large
variety of music magazine covering most genres which are presented in different
rows to make it easier to for the buyers to recognise what genre is where. Also
they had stacked magazine one behind another this could be done to show the
most popular magazine at the front and it shows the full cover of the magazine
whereas the least known magazine are
behind and only few teasers and masthead are visible. The top rack is in eye levels with the buyer
which makes the buyers see the top rack first before the other 2.
It is a system used by magazine and newspaper distributors
with newsstand. Copies which are not sold will be returned to the distributor
at no cost to the retailer. This would is an advantage to the retailer as there
is not wastage or risk involved and this is why shops agree in placing various magazines in their
shops. However it is wasteful and environmentally damaging as it is wasting
papers if the magazines are not being sold and costing the
publisher/distributor in wasting their money in printing.
Subscription-postal / electronic
It is particularly a niche publication and they may wish to
subscribe to a number of issues and have the magazine regularly posted to them.
Electronic distribution works the same but it would be sent to the consumer’s
inbox for example iPad, this would mean that there would be no copies go to waste.
Freemiums- Direct distribution
It is a popular of distribution which is typically giving
out at stations or other busy locations. These magazines make their revenue
from advertising.
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